Email marketing is a digital marketing strategy that involves sending commercial or promotional messages to a group of people via email. The purpose of email marketing is to build and maintain relationships with customers, encourage customer loyalty, and ultimately drive sales.
Email marketing campaigns can include a variety of messages, such as newsletters, product announcements, promotional offers, and event invitations. The content of these messages is typically tailored to the interests and needs of the target audience and is designed to encourage engagement and conversion.
Email marketing can be a cost-effective way to reach a large audience and generate leads and sales. However, it's important to follow best practices to ensure that email campaigns are effective and compliant with regulations. This includes obtaining consent from recipients to receive emails, providing valuable content
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